# Paulo Pedott - Diretor de Arte, Editor de Vídeo, Designer & Professor Universitário
Source: https://hello.cv/paulodesign
Porto Alegre

## About
Highly accomplished Art Director, Video Editor, and Visual Designer with over 30 years of experience in visual communication, digital advertising, and multimedia. A seasoned university professor since 1997, specializing in leading audiovisual projects from concept to final delivery, leveraging expertise in Adobe Creative Suite to create engaging content across diverse platforms. Proven ability to innovate, transform complex ideas into compelling visual narratives, and manage multiple projects simultaneously, consistently strengthening brand presence and exceeding expectations.

## Work
### Designer e Criador Visual | ExLibris Brasil
Created and developed personalized brands for books and libraries, delivering over 5000 custom ExLibris to clients.
- Designed and developed over 5,000 personalized ExLibris marks for books and libraries by December 2024, enhancing brand identity for clients.
- Managed the entire design process for custom visual identities, ensuring unique and compelling brand representation for each project.
- Provided specialized visual creation services, translating client visions into distinctive designs for the publishing and library sectors.
### Designer e Criador Visual | PauloPedott Design
Led visual design, web development, and digital solutions for diverse clients, delivering comprehensive graphic and electronic services.
- Directed end-to-end visual design and creative projects for web, e-commerce, and graphic solutions since 1997, ensuring brand consistency and market impact.
- Developed and implemented custom web design and e-commerce platforms, enhancing digital presence and user engagement for various clients.
- Provided comprehensive graphic, electronic, and digital solutions, translating complex concepts into compelling visual assets for diverse communication needs.
### Designer Gráfico e Web | P!design (ex-CAT – Criação em Arte e Texto)
Provides graphic and web design services, specializing in creating visual identities and digital presences for clients.
- Delivers comprehensive graphic and web design solutions, ensuring strong visual identities and effective online presence for clients.
- Manages design projects from concept to completion, integrating client feedback to achieve desired aesthetic and functional outcomes.
- Utilizes expertise in various design software to produce high-quality visual assets for print and digital platforms.
### Diretor de Vídeo e Arte Audiovisual | TRF4 - Tribunal Regional Federal da 4ª Região
Directed video and audiovisual art, overseeing the creation, production, and post-production of video content and electronic campaigns for social media, enhancing TRF4's public presence.
- Directed comprehensive video and audiovisual art projects, from concept to post-production, for TRF4 and associated sectors.
- Produced engaging video content and electronic campaigns specifically tailored for social media platforms, significantly increasing public outreach and engagement.
- Managed the end-to-end creative process for visual communications, ensuring high-quality output and alignment with institutional messaging.
### Professor | UNISINOS
Taught a broad range of advertising and propaganda disciplines, including campaign development, visual programming, and art direction.
- Taught diverse disciplines for over a decade, including 'Integrated Practices in Advertising Campaigns' and 'Art Direction,' influencing hundreds of students.
- Developed curriculum for 'Experimental Project I – Visual Programming,' fostering innovative approaches to visual communication.
- Provided foundational instruction in 'Introduction to Advertising and Propaganda,' shaping the understanding of industry principles for aspiring professionals.
### Professor da disciplina Gestão em Empreendedorismo | FSG - Faculdade da Serra Gaúcha
Taught Entrepreneurship Management to design students, fostering business acumen and innovation.
- Taught 'Entrepreneurship Management' to 4th-semester Design students, integrating business principles with creative disciplines.
- Developed and delivered curriculum focused on entrepreneurial strategies, empowering students with practical business knowledge.
- Guided students in applying management concepts to design projects, fostering innovation and commercial viability.
### Professor para Concursos | ADMI
Prepared candidates for public service exams (TRT4, Refinaria Alberto Pasqualini, MPU) by teaching specialized content.
- Educated and prepared candidates for competitive public service exams, including TRT4, Refinaria Alberto Pasqualini, and MPU.
- Developed and delivered specialized curriculum, contributing to candidates' success in high-stakes examinations.
- Provided expert instruction in relevant subject areas, enhancing the knowledge and test-taking skills of numerous students.
### Gestor de Projeto Web Internacional | Projeto TabaHost
https://github.com/paulopedott
Managed an international web project for MMPOE, ensuring compatibility with the WarBirds combat flight simulator, with reference on GitHub.
- Managed an international web project for MMPOE, successfully ensuring compatibility with the WarBirds combat flight simulator.
- Oversaw project development and deployment, leveraging technical expertise to achieve complex integration requirements.
- Documented project progress and code on GitHub, maintaining transparency and collaboration for the international team.
### Professor | PUC - Pontifícia Universidade Católica
Instructed undergraduate and postgraduate students in advertising design, creative advertising, campaign development, and editorial design.
- Taught multiple advertising and design disciplines across 3rd, 6th, 7th, and 8th semesters, including 'Advertising Design' and 'Advertising Campaign.'
- Developed and delivered specialized content for postgraduate studies in Editorial Design, advancing students' expertise in publication aesthetics and structure.
- Mentored students through 'Free Project' initiatives, fostering independent creative problem-solving and portfolio development.
### Professor | UNIVATES – Universidade do Vale do Rio Pardo
Taught a range of courses focused on graphic languages, digital media, and electronic communication for public relations and television.
- Instructed multiple disciplines, including 'Graphic Languages' and 'Digital Media,' for Public Relations and TV programs.
- Developed and delivered curriculum on electronic languages, preparing students for evolving media and communication challenges.
- Integrated theoretical knowledge with practical applications, enhancing students' proficiency in digital and electronic communication tools.
### Membro do Grupo de Estruturação do Novo Currículo | UNISINOS
Contributed to the curriculum restructuring group for the Advertising and Propaganda course, modernizing educational offerings.
- Contributed as a key member of the curriculum restructuring group for the Advertising and Propaganda program, enhancing academic relevance.
- Collaborated on the development of a new curriculum, integrating contemporary industry practices and pedagogical innovations.
- Shaped the future direction of the program, ensuring graduates were equipped with cutting-edge skills for the advertising market.
### Professor da disciplina Criação e Produção Multimídia | FACCAT - Faculdades de Taquara
Taught Multimedia Creation and Production, equipping students with skills for digital content development.
- Taught 'Multimedia Creation and Production' to 7th-semester students, focusing on practical skills for digital content development.
- Developed curriculum that bridged creative concepts with technical production processes in multimedia.
- Guided students in creating diverse multimedia projects, enhancing their portfolios and industry readiness.
### Coordenador de Pós-Graduação e Professor | UNISINOS
Coordinated the Graphic Design postgraduate course and taught Photography Workshop, overseeing academic programs.
- Coordinated the Graphic Design postgraduate program, ensuring academic quality and curriculum relevance.
- Taught 'Photography Workshop,' providing students with practical skills and artistic direction in visual arts.
- Managed program operations and student progress, contributing to the successful completion of postgraduate studies.
### Professor (Módulo HTML Básico) | UCS
Taught the 'Basic HTML Module' as part of the Online Journalism specialization course.
- Delivered the 'Basic HTML Module' for the Online Journalism specialization course, equipping students with foundational web development skills.
- Provided practical instruction in HTML, enabling journalism students to create and manage web content effectively.
- Contributed to a specialized postgraduate program by teaching essential digital tools for online media production.
### Professor | ESPM
Taught 'Creation I' and 'Computer Graphics' to students, focusing on foundational creative and technical skills.
- Instructed 'Creation I' (6th semester) and 'Computer Graphics' (5th semester), foundational courses for advertising and design students.
- Developed and delivered engaging course content, enhancing students' creative thinking and technical proficiency in graphic software.
- Guided students through practical projects, enabling them to apply theoretical knowledge to real-world design challenges.
### Professor (Extensão em Publicidade e Propaganda) | UNISINOS
Led extension courses in 'Internet Advertising' and 'Photoshop for Internet' for the Advertising and Propaganda program.
- Taught 'Publicidade na Internet' (Internet Advertising) extension course, demonstrating the internet as a key marketing communication tool.
- Delivered 'Photoshop para Internet' extension course, enhancing students' proficiency in essential image editing software for digital platforms.
- Contributed to specialized training within the Advertising and Propaganda program, preparing students for evolving digital media demands.
### Professor e Coordenador da Agência Experimental | UNISC - Santa Cruz do Sul
Taught art and propaganda production courses, and coordinated the Experimental Agency, providing practical experience.
- Coordinated the Experimental Agency, providing students with hands-on experience in real-world advertising projects.
- Taught 'Art IV,' 'Art I,' and 'Propaganda Production,' guiding students through fundamental and advanced creative concepts.
- Mentored students in practical applications of advertising principles, bridging academic learning with professional practice.
### Professor | UFRGS
Taught propaganda campaigns, creative advertising, and basic graphic design techniques.
- Instructed 'Propaganda Campaigns' and 'Creative Advertising,' equipping students with strategic and creative development skills.
- Delivered foundational courses in 'Basic Graphic Design Techniques,' enhancing students' technical proficiency and visual literacy.
- Contributed to the academic development of future advertising professionals at a leading university.
### Publisher e Editor-Chefe da Revista X PLANET | CAT – Criação em Arte e Texto
http://www.xplanet.com.br
Published and edited X PLANET, Brazil's first virtual magazine, while also creating and producing websites.
- Launched and served as Publisher and Editor-in-Chief for X PLANET, recognized as Brazil's first virtual magazine distributed via the internet.
- Directed content creation, editorial strategy, and production for the pioneering online publication, establishing a new digital media benchmark.
- Developed and produced innovative websites, demonstrating early expertise in web content and design.
### Professor (Extensão em Publicidade e Propaganda) | UNISINOS
Taught the 'Electronic Image Editing' extension course for the Advertising and Propaganda program.
- Delivered the 'Electronic Image Editing' extension course, providing students with advanced skills in digital image manipulation.
- Equipped students with practical techniques for electronic image production, crucial for modern advertising and design.
- Enhanced the curriculum of the Advertising and Propaganda program with specialized training in digital media tools.
### Diretor de Arte | Proequipe Propaganda
Directed art for direct marketing campaigns, ensuring visual effectiveness and brand consistency.
- Directed art for direct marketing campaigns, developing visually compelling materials that resonated with target audiences.
- Collaborated with marketing teams to translate strategic objectives into impactful visual designs.
- Ensured brand consistency and aesthetic quality across all direct marketing collateral.
### Diretor de Arte | America Propaganda
Directed art for direct marketing campaigns, focusing on visual impact and brand messaging.
- Led art direction for direct marketing campaigns, crafting engaging visuals to drive customer response.
- Managed creative execution, ensuring all visual elements aligned with campaign goals and brand guidelines.
- Contributed to the development of persuasive advertising materials for a diverse client base.
### Diretor de Arte | P.A.Z. Comunicação & Marketing
Directed art for packaging design, focusing on visual appeal and brand representation.
- Directed art for product packaging, creating visually appealing designs that enhanced brand recognition and shelf presence.
- Collaborated with marketing and product development teams to ensure packaging designs met strategic objectives.
- Managed the creative process for multiple packaging projects, from concept to final production.
### Diretor de Criação | BSA Propaganda & Marketing
Directed creative campaigns for real estate launches and industrial products, overseeing concept and execution.
- Directed creative development for advertising campaigns targeting real estate launches and industrial products.
- Managed the end-to-end creative process, from conceptualization to final production, ensuring compelling messaging.
- Collaborated with clients to define campaign objectives and deliver impactful visual and textual content.
### Diretor de Arte | JB Propaganda
Directed art for industrial product campaigns, focusing on visual communication and brand appeal.
- Directed art for advertising campaigns specifically for industrial products, translating technical features into engaging visuals.
- Developed creative concepts and visual strategies that effectively highlighted product benefits and market positioning.
- Collaborated with marketing teams to produce impactful campaigns that resonated with B2B audiences.
### Diretor de Arte | BSA Propaganda & Marketing
Directed art for campaigns for real estate launches and industrial products, focusing on visual strategy.
- Directed art for advertising campaigns, specializing in real estate launches and industrial product promotions.
- Developed visual strategies that effectively communicated brand value and attracted target audiences.
- Ensured high-quality creative execution across various advertising mediums.
### Estagiário | Módulo Publicidade
Participated as an intern in advertising campaigns for real estate, retail, and political sectors, gaining foundational industry experience.
- Contributed to advertising campaigns for real estate launches, retail promotions, and political initiatives as an intern.
- Assisted in various stages of campaign development, gaining foundational experience in a fast-paced agency environment.
- Supported creative and production teams, learning industry best practices in advertising and public relations.

## Education
### Universidade Federal do Rio Grande do Sul (UFRGS) | Administração (Marketing)
- Dissertação: 'Publicidade na Internet. A Internet como ferramenta de Comunicação de Marketing.'
### Montgomery College | Inglês para Estrangeiros
### Universidade Federal do Rio Grande do Sul (UFRGS) | Publicidade e Propaganda

## Awards
### Top de Marketing ADVB
ADVB (Associação dos Dirigentes de Vendas e Marketing do Brasil) | 1992-01-01
Awarded to Nacional Supermercados for marketing excellence, with significant contribution to campaign development and execution.
### Top de Marketing ADVB
ADVB (Associação dos Dirigentes de Vendas e Marketing do Brasil) | 1991-01-01
Awarded to Isabela S/A for marketing excellence, with significant contribution to campaign development and execution.

## Languages
- Portuguese
- English
- Spanish

## Skills
### Software & Tools
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDRAW
- HTML
### Design & Visual Arts
- Graphic Design
- Art Direction
- Visual Identity
- Logo Design
- Packaging Design
- Corporate Identity
- Web Design
- Illustration
- Visual Communication
- Creative Direction
### Video Production & Editing
- Video Direction
- Video Editing
- Audiovisual Production
- Post-Production
- Multimedia Creation
### Marketing & Communication
- Digital Advertising
- Marketing Consulting
- Communication Planning
- Content Creation
- Storytelling
- Direct Marketing
- Campaign Development
- Publicity
- Social Media Marketing
### Education & Leadership
- Curriculum Development
- University Teaching
- Entrepreneurship Management
- Project Management
- Team Leadership
- Academic Coordination
- Mentoring

## Source
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